The campaign name UTM parameter allows you to track the performance of a specific campaign. The parameter is utm_ medium.Įxample: &utm_medium=cpc 3. The medium UTM parameter tracks what type of traffic the visitor originated from – CPC, email, social, referral, display, etc. Sources you may track could be Facebook, Google, Bing,, or the name of an email list.
The parameter added to your URL is utm_source. The traffic source UTM parameter allows you to track where the traffic originated from. Here's exactly what you can track with each: 1. The first 3 are by far the most used parameters (Source, Medium, Campaign), but for additional insights, you may also choose to track all 5. If you've ever struggled with marketing attribution, UTM codes will come in extremely handy.
#Utm marketing code
The code only serves one purpose: to help your analytics tool track the source of your visitor.įor agency marketers, this means you can use these UTM parameters to calculate the impact of your campaigns. You can very well delete the UTM code from the URL, and the page will continue to load normally.ĭownload our UTM tracking cheat sheet Let's make your life a little easier with our UTM planning sheet and reference guide! Let’s Go! Why Are UTM Codes So Important? This UTM parameters example tracks multiple variables, such as traffic source, traffic campaign, etc.Īdding the UTM code doesn't impact the actual page. Take, for instance, this URL (from a Facebook post-click): You can have only numbers, letters, hyphens, '+' sign and periods in the variable. Tracking variable – a unique variable to identify the dimension being tracked (such as the name of the traffic source). There are 5 standard parameters you can track: utm_source, utm_medium, utm_campaign, utm _content, and utm_term (more on these below). As you might have guessed, this particular code tracks who sent the traffic to the page (i.e. The part starting after '?' is the UTM code.
#Utm marketing software
This name comes from Urchin Tracker, a web analytics software that served as the base for Google Analytics. UTM stands for " Urchin Traffic Monitor". Dimensions you track via UTM codes show up in your analytics reports to give you a clearer insight into marketing performance. You can track 5 standard variants of UTM parameters: source, medium, campaign, term, and content. What Are UTM Tracking Codes?Ī UTM code is a simple snippet code that you can add to the end of a URL to track the performance of campaigns and content. Looking for the Google Analytics 4 version? Check out the guide to Building UTM Parameters for GA4. You’ll also get access to two Google Analytics templates that will streamline your client reporting–these will save you loads of hours by automatically tracking your clients’ web analytics under one roof and showing your impact in easy-to-understand reports!
#Utm marketing how to
In this post, I will help you understand UTM codes and show you how to use them to track your marketing performance.
These special codes can be added to the end of any URL to track clicks and the performance of marketing activities. This is where UTM tracking comes into play. Unless you can measure the impact of your marketing, you can neither improve it nor use it as proof of your work. As a result, you must use a tool to track the performance of your campaign, and UTM links are great for that.As a marketer, you know your marketing is driving traffic to your client's websites, but do you have the hard data to prove it? On a client call, can you show which exact tweets or guest posts generated leads and which ones failed?Īn old Peter Drucker quote – "what gets measured gets managed" – is more applicable than ever to modern agencies.
#Utm marketing for free
Of course, this is not for free and you need to pay lots of money if you want to collaborate with highly-engaged influencers. Social media influencers, bloggers, and other personalities with the ability to endorse businesses can greatly help you get higher engagement rates. Influencer marketing is now considered an amazing way for increasing brand awareness. With UTM tags, you can tag both the control and the variation with appropriate UTM parameters to figure out the best option in getting higher engagement rates. From your website’s landing page to your hashtags in your social media posts, you can test and optimize your future activities accordingly.Ī/B testing on social media or on your post can be easily managed by UTM tracking. A/B testing is when you change a specific element in your site or social media post to figure out the interaction of your audience.
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